Google Adwords Little Known Keyword Trick

Anyone who has done an a Google Adwords campaign know that you name a campaign, add some keywords, write an ad, add some money to your account and then your off to the races.  Well there are many ways to modify and target specific keywords instead of just putting the broad match keyword where you can get unwanted results and unwanted clicks. The chart below is straight from Google’s help page on how to add keyword modifiers to your Adwords campaign. About keyword match types Each match type, which is specificed by a special symbol, will trigger your ad to show for a customer’s search in different ways. The chart below serves as an introduction to the different match types, and we’ll give more information on each option in the sections below. Match type Special symbol Example keyword Ads may show on searches that Example searches Broad match none women’s hats include misspellings, synonyms, related searches, and other relevant variations buy ladies hats Broad match modifier +keyword +women’s +hats contain the modified term (or close variations, but not synonyms), in any order woman’s hats Phrase match “keyword” “women’s hats” are a phrase, and close variations of that phrase buy women’s hats Exact match [keyword] [women’s hats] are an exact term and close variations of that exact term women’s hats Negative match -keyword -baseball are searches without the term baseball...

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